New Funding for School Games - News - North Oxfordshire SSP

New Funding for School Games

                             Sainsbury’s provides £10 million investment for School Games

                         Department of Health strengthens investment with additional £14m

                                                    adidas signed up as official kit partner

 The UK’s Olympic and Paralympic sporting legacy was given a huge boost yesterday when Sainsbury’s pledged a £10 million package to support the new School Games Competition over the next four years.  A further £14 million from the Department of Health plus a further £8 million from Sport England will extend funding for School Games organisers from two years to four years, up to 2015. And sponsorship from adidas means that the 1,600 young athletes will be provided with sp orts kit.  Sainsbury’s recently announced David Beckham as the new ambassador for its Active Kids programme and future activity to encourage sport in schools.

The announcement is great news for us in North Oxfordshire where even in the darkest days of last year’s comprehensive spending review cuts, we refused to accept that the fantastic transformation in local PE and school sport would come to an end.  With the tremendous support of our schools and key local partners we have continued to provide challenging and exciting opportunities for all our youngsters, aimed at inspiring more of them to take part in healthier and active lifestyles.

This additional funding, which extends our programme until at least 2015, will allow us to impact on thousands more local young people, making physical activity part of their everyday lives.

The funding package, which will ensure that the School Games have a lasting legacy beyond 2012, was announced yesterday by Secretary of State for Culture, Olympics, Media and Sport, Jeremy Hunt and Sainsbury’s Chief Executive Justin King.  

Mr Hunt said: “We are absolutely determined to leave a real and lasting legacy for young people from London’s Olympic and Paralympic Games, and the Sainsbury’s School Games will help do just that.  The fantastic funding package announced today – from Sainsbury’s, adidas and the Department of Health - shows the commitment to completely transform competitive sport in schools.”

Carl Hamilton, Partnership Development Manager

Edit Article